California Tortilla Revives Pop-Tart Day Tradition for 30th Anniversary Celebration

California Tortilla is reviving one of its most beloved promotions as part of the company's 30th anniversary celebrations. The National Pop-Tart Day tradition returns on Wednesday, November 12, when every purchase at participating locations will include a complimentary Pop-Tart. This nostalgic promotion, first launched in 1996, gives longtime customers a sweet reminder of past celebrations while adding an extra layer of fun to the anniversary festivities.

Each Pop-Tart distributed during the promotion includes a sticker with a QR code that allows guests to play a digital scratch-off game for prizes. The top winner in this gaming component will receive free burritos for an entire year, adding significant value to the promotion beyond the immediate free pastry offering. Keith Goldman, President & CEO of California Tortilla, expressed enthusiasm about bringing back this fan-favorite tradition. The company is responding to customer appreciation for previous Pop-Tart Day celebrations, viewing the promotion as an ideal way to blend nostalgia with contemporary dining experiences.

The combination of Pop-Tarts with California Tortilla's chef-inspired burritos creates a unique cross-category pairing that has proven popular with customers over the years. Participation in the Pop-Tart Day promotion requires minimal effort from customers. Visitors simply need to visit a participating California Tortilla location on November 12 and place any order from the menu, which includes burritos, tacos, bowls, salads, and other California-style Mexican food items. Customers will receive their choice of either frosted strawberry or frosted brown sugar Pop-Tart, with a limit of one per customer regardless of order size or value.

For customers interested in additional benefits beyond the Pop-Tart Day promotion, California Tortilla offers the Burrito Elito loyalty program. Members can join through multiple channels including the California Tortilla app available through the App Store and Google Play, in-store registration, or online account creation. The program provides points for every dollar spent, exclusive freebies, and regular updates on the latest news and offers. Additional information about the restaurant and its promotions can be found at CaliforniaTortilla.com.

The Pop-Tart Day revival represents more than just a single-day promotion for California Tortilla. It serves as a strategic component of the company's broader 30th anniversary celebration, leveraging nostalgia to strengthen customer relationships while introducing modern digital engagement elements. The promotion demonstrates how established restaurant chains can blend traditional marketing approaches with contemporary technology to create memorable customer experiences that bridge multiple generations of patrons.